About

A Sustainable Marketing Strategy that actually works.

Rooted. Rhythmic. Relational.

A Sustainable Approach to Author Marketing

Marketing your books shouldn’t feel overwhelming—or out of alignment with who you are. Trends come and go, algorithms shift, and the pressure to “show up everywhere” leaves many authors burnt out, discouraged, and disconnected from their readers.

There is a better way.

Rooted, Rhythmic, and Relational Marketing is a sustainable marketing framework designed for authors who want to grow their readership without sacrificing their creativity or their peace. These three pillars help you build an authentic presence, create consistent content, and nurture a loyal community—without chasing every trend or fighting for virality.

Rooted Marketing

Build Your Strategy Around Who You Are

Rooted Marketing grounds your strategy in your identity as an author: your voice, values, and purpose—rather than in quick fixes or follower counts.

It looks like:

  • Sharing the heart behind your stories and the mission that drives your work.

  • Highlighting the themes, tone, and voice that make your writing unmistakably yours.

  • Creating content that feels natural and aligned with your calling.

Why it works:
When you market from a rooted place, you attract readers who genuinely resonate with you. You’re not just gaining followers—you’re building a community that cares about your stories.

Rhythmic Marketing

Move in Harmony With Your Creative Seasons

Rhythmic Marketing honors the natural cycles of your creative life. Writing, revising, launching, resting—each season deserves its own pace, and your marketing should move accordingly.

It looks like:

  • Choosing a sustainable posting cadence instead of forcing daily content.

  • Using repeatable themes, series, and systems that reduce decision fatigue.

  • Planning your visibility around the seasons you’re actually living in.

Why it works:
Marketing stops feeling like pressure and starts feeling like flow. You show up with consistency, but without burnout. Readers learn when and how they’ll hear from you—and they look forward to it.

Relational Marketing

Build Community, Not Just Followers

Relational Marketing focuses on real connection. It’s how casual followers become supportive readers—and supportive readers become lifelong fans.

It looks like:

  • Engaging meaningfully through comments, emails, or conversations.

  • Inviting readers into your creative process and celebrating their involvement.

  • Showcasing reviews, messages, and reader moments to cultivate belonging.

Why it works:
Readers invest in authors they know, like, and trust. Relationships—not algorithms—are what sustain your career long-term.

Why These Three Pillars Work Together

Rooted keeps you aligned.
Rhythmic keeps you consistent.
Relational keeps you connected.

Together, they create a marketing ecosystem that’s sustainable, joyful, and deeply aligned with your identity as a writer. No burnout. No trend-chasing. Just intentional, meaningful growth.

Meet the founder

Hey friend, I’m Anna, your Author Brand Consultant.

I’m a Christian, wife, stay-at-home mom, homemaker, and author who believes a meaningful writing life doesn’t have to fight against the rest of life—it can flow with it. My days are full and beautiful: stirring soup on the stove, folding laundry, chasing my kids around the living room, and carving out quiet moments to write stories that honor God and offer readers rest, hope, and delight.

But for a long time, I tried to grow my author career the “traditional” way: by chasing every marketing trend, listening to every new strategy, and trying to do what every expert said I had to do to succeed. Instead of clarity, I found confusion. Instead of growth, I felt exhaustion. And instead of feeling connected to readers, I felt burnt out and discouraged.

Eventually, I hit a point where I knew something had to change. I stepped back, took a breath, and started asking myself a different question: What if my marketing didn’t have to look like everyone else’s? What if it could be simple, gentle, and sustainable? What if it could fit the life I actually live?

That shift became the foundation for what I now call Rooted, Rhythmic, and Relational Marketing.

I built this approach around the same principles that guide my home and family life: purpose, intentionality, and connection. Rooted Marketing helps me stay anchored in who I am as a writer and why I create. Rhythmic Marketing allows me to move with my natural creative (and familial) seasons instead of forcing constant output. And Relational Marketing reminds me to focus on real community, not just follower counts.

Today, I help other fiction authors do the same: grow their platforms.

Whether I'm writing a cozy fantasy chapter during naptime, batching content between homemaking tasks, or encouraging another author who feels stuck in the noise, I’m committed to showing writers that there is a gentler, more life-giving way to share their stories with the world.

My writing pillars are simple and steady: God-honoring fiction for all readers, slow and sustainable living, and building a warm community that feels like home. Everything I create—books, resources, and conversations—flows from those roots.

If you’re looking for a marketing approach that makes room for your real life, your real values, and your real creative rhythms, I’m here to walk that path with you.