Stop Chasing Trends: How to Market from Your Author Profile: A Basics of Branding Discount Code

If you’ve spent time on social media as an author, you’ve probably felt it: the constant pressure to post the right thing at the right time, to chase trending audios or memes, and to optimize for likes and shares. It can be exhausting. Worse, it often leaves you feeling like you’re marketing someone else’s brand instead of your own.

Here’s the truth: the most sustainable and effective marketing doesn’t come from chasing trends—it comes from knowing who you are as an author and letting that guide every post, tweet, or newsletter.

Why Chasing Trends Can Hurt Your Brand

Trends are fleeting. What’s popular today might be forgotten tomorrow. If you build your content around them:

• Your voice can get lost.

• Your messaging may feel inauthentic.

• You risk burnout trying to keep up with every new fad.

In short, chasing trends often leads to marketing fatigue and inconsistent branding—and it doesn’t build lasting relationships with readers.

Marketing from Your Author Profile: Where to Start

1. Clarify Your Author Message
   Take time to define:

• Do you use author branding or book branding?

• What genre(s) and themes do you write?

• What values do you want to convey—why do you write?

• Who’s your ideal reader?

2. This profile becomes the foundation for every marketing decision. When you know who you are, you can quickly identify which opportunities align with your brand—and which don’t.

3. Focus on Your Core Message
   What story do you want your audience to understand about you? This could be your writing process, your values, or the emotions your books evoke. Everything you share should reinforce that core message.

4. Create Content That Reflects You
   Instead of copying what’s trending, create posts that feel natural to your personality and your author voice. This could be:

• Behind-the-scenes glimpses of your writing process

• Small insights or tips from your stories

• Personal anecdotes that connect with your readers

5. Be Consistent, Not Perfect
   You don’t need viral posts to build a lasting audience. Consistency in tone, style, and schedule matters far more than chasing the latest trend. A steady, authentic presence builds trust over time.

The Benefits of Identity-Based Marketing

Marketing from your author profile has several advantages:

• Sustainability: You can maintain it without burning out.

• Authenticity: Readers notice when you are genuine.

• Clarity: You spend less time worrying about algorithms and more time connecting with your audience.

• Community: People are drawn to real authors, not just viral posts.

Discover Your Author Profile

Trends come and go, but your author profile is enduring. By centering your marketing on who you are, what you write, and the readers you want to reach, you create a sustainable strategy that builds meaningful connections.

Instead of asking, “What’s trending?” ask: “Does this align with my author profile?”The answer will guide every post you create—and free you from chasing someone else’s algorithm.

Discover your author profile and how to create your unique brand in The Basics of Branding Course, currently 25% off through November 30th with the code: BLACKFRIDAY25.

☀️ What’s one thing about your author profile that you want your readers to understand, and how do you show it in your posts or newsletters? Comment below and let me know.