If you’ve spent any amount of time on social media as an author, you’ve probably heard the advice: “Grow your following.” But follower count alone doesn’t sell books. What matters is connection–real, human-centered connection that turns passive scrollers into engaged readers . . . and eventually, into friends who champion your stories.

This is the heart of sustainable marketing. And when you build it on a foundation of Rooted, Rhythmic, and Relational marketing, everything becomes easier, lighter, and far more meaningful.

Every author I’ve met has said that they love it when readers send them messages about their books. It’s a way to feel connected to your readers and to relive your story through the reading experience. 

It’s a way to become more familiar with your readers. But it’s not the only way.

Think about your most used social media platform. What does it look like? Does it reflect the emotions you wish to convey in your books? What about your website? Does it draw in your ideal reader?

“Social Media is a necessary evil.” Maybe you’ve heard this. Maybe you’ve said it yourself. Social Media doesn’t have the be the enemy. You can achieve a sustainable social media presence without burning out.

“Social Media is a necessary evil.” Maybe you’ve heard this. Maybe you’ve said it yourself. Social Media doesn’t have the be the enemy. You can achieve a sustainable social media presence without burning out.