If you’re an author, you know the struggle: writing your book is just the beginning. Once your manuscript is done, the marketing begins . . . and suddenly, you’re juggling social media, email newsletters, and building a reader community. It can feel overwhelming.

That’s why I created the Writing Seasons: 18 Months of Sustainable Content Creation, a 76-week roadmap for authors designed to make content creation sustainable, intentional, and aligned with your creative seasons.

Marketing as an author can feel overwhelming. Social media trends change daily, algorithms shift, and everywhere you look, someone is promising the “secret” to instant visibility or viral growth. But if chasing every trend has left you burned out or disconnected from your readers, it’s time for a different approach . . . one that’s sustainable, authentic, and actually enjoyable.

Enter Rooted, Rhythmic, and Relational Marketing. These three pillars help authors market their work without losing their creative spark or their sanity. Let’s break down what each means, and how you can apply them today.

Every year has a rhythm of its own. Some seasons feel wildly productive; others feel slow, stretchy, and reflective. But no matter what your year looked like, taking intentional time to pause and look back is one of the most empowering things you can do as an author—both for your creativity and your marketing.

End-of-year reflection isn’t about judgment. It’s about clarity. It’s about understanding the path you walked so you can step into the new year with confidence, vision, and peace.

If you’ve spent any amount of time on social media as an author, you’ve probably heard the advice: “Grow your following.” But follower count alone doesn’t sell books. What matters is connection–real, human-centered connection that turns passive scrollers into engaged readers . . . and eventually, into friends who champion your stories.

This is the heart of sustainable marketing. And when you build it on a foundation of Rooted, Rhythmic, and Relational marketing, everything becomes easier, lighter, and far more meaningful.