For the past few months, my work has been centered around sustainable marketing—helping writers and small businesses step off the hamster wheel of trends and instead build rhythms that last. That work has mattered deeply to me, and it still does.

But as this new season has unfolded, I’ve felt a familiar tug—one that’s been with me from the very beginning.

Before strategies and schedules, before content plans and launches, I was a designer.

I started out arranging words on pages, choosing typefaces with intention, and caring about how something felt in a reader’s hands before it ever reached their eyes. Design has always been where story and structure meet for me—where creativity becomes tangible.

And lately, I’ve felt called back to that work.

A Return to My Roots

This isn’t a sudden change or a sharp turn. It’s a return.

Design has always been the quiet undercurrent of everything I do. It’s how I think. It’s how I see stories. And it’s how I help ideas become something real and usable in the world.

So moving forward, I’m intentionally offering design services again—services that support authors and creatives at some of the most meaningful points in their work:

  • Book formatting that’s clean, readable, and created with the reader in mind

  • Book cover design that reflects the heart of the story, not just the market

  • Logo design for authors and small businesses who want something timeless, not trendy

This work allows me to serve in a more hands-on, craft-focused way—helping stories take physical and visual form.

What About Sustainable Marketing?

If you’ve followed my work for any length of time, you know that seasonal, sustainable marketing is still close to my heart.

That philosophy isn’t disappearing.

It’s growing.

What I’ve been teaching about rhythms, seasons, and slow visibility is evolving into something more integrated—something that connects not just how we show up, but how we build what we’re offering in the first place.

I’m excited to share more on this next week.

Looking Ahead

This season feels like one of alignment.

Less stretching outward.
More rooting down.

Design allows me to combine story, structure, and sustainability in a way that feels honest to who I am and how I want to serve. I’m grateful for the space to grow, to shift, and to come back to the work that first made me feel alive as a creative.

If you’re in a season of returning to your own roots—whether in your writing, your business, or your life—I hope this encourages you to listen closely.

Sometimes growth looks like becoming new.
And sometimes it looks like coming home.

 
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A Gentle Shift in My Work (and an Invitation)

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When the Work Quietly Changes Shape